Haggen Northwest stores in Bend, Eugene spread local love to Naked Winery

end cap haggens

 

As consumers turn to hand-made products from fields and people who live next door, growing numbers of retailers are embracing that “local” ethic.

Michael Conner, store manager for Haggen’s NW Fresh at 1800 N.E. Third St. in Bend, recently wrapped his arms around a mountain of love from Naked Winery, for the people who have come to know what they like, and like what they know, and like to get Naked.

Check the end-cap above — Climax Red Blend, Foreplay Chardonnay, Naked Cabernet, Tease Riesling, Vixen Syrah, plus Outdoor Vino Picnic Table Pink, Rambling Red and Wanderlust White — and you might think that Conner appreciates synergy.

At Naked Winery, we appreciate his appreciation. With a tasting room at the Old Mill District in Bend, we introduce wine lovers daily to the world of wine — Naked Winery, yes, but more than that, the variety and range of tastes to be explored and appreciated in the world of wine.

Conner gets that.

“I had tried some wines from Naked Winery,” he says. “The big tipping point for us bringing it in was that you guys are a local company. I know you have a good following and a fun marketing tactic.

“And with the spot at the Old Mill District, it’s important to help people find your wine.”
He said Haggen is consciously trying to pursue a local purchasing and stocking ethic, as it expands its brand to take over for Albertson’s in the wake of Safeway’s acquisition.

“We’re trying to make sure we get local distributors in here,” he says. “We have plenty of breweries and local bread. We’re just trying to get a strong local emphasis.”

More to the fun of things, Conner said he told Melissa DosPassos, our Central Oregon outside sales rep, how excited he was to get Naked.

Then he caught himself.

“No no no,” he said he told her. “I meant how excited I was to get wines from Naked Winery in Haggen.”

Not as excited as DosPassos, who recently stocked Bend’s other Haggen store at 61155 S. Highway 97 with three cases each of Outdoor Vino Wanderlust White, Outdoor Vino Rambling Red, Outdoor Vino Picnic Table Pink, Fling Riesling, Naked Cabernet, Merlot and Pinot Gris.

The excitement is apparently spreading. Naked Winery sales manager Carrie Coffin reports that the Haggen Northwest store in Eugene just stocked four cases each of Naked Foreplay, Naked Pinot Gris and Naked Pinot Noir.

We love the support because, for you wine-loving fans of Naked Winery, it means our wines are never far from your glass.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s